3net, the joint venture television network from Sony Corporation, Discovery Communications and IMAX Corporation, have announced that DIRECTV will be the first distributor to launch 3net, the 24/7 3D network, starting on February 13th, 2011.
3net will initially be available to millions of DIRECTV customers across the country and will go live at 8:00 PM ET on DIRECTV (channel 107) with a primetime slate featuring world premieres of new, one-hour, native 3D original programs CHINA REVEALED and FORGOTTEN PLANET, in addition to the world 3D television premiere of INTO THE DEEP 3D. Throughout February, the network will offer an unprecedented rollout of original 3D series and new program debuts every night at 9:00 PM ET.
3net will deliver compelling, native 3D content to the marketplace and thus serve as a critical driver for consumer adoption of in-home 3D entertainment. The partnership's commitment to the emerging 3D market is historic, with plans for the channel to offer viewers the largest library of native 3D entertainment content in the world by the end of 2011. DIRECTV delivers more 3D programming than any other distributor with its suite of dedicated 3D channels. DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
3net will initially be available to millions of DIRECTV customers across the country and will go live at 8:00 PM ET on DIRECTV (channel 107) with a primetime slate featuring world premieres of new, one-hour, native 3D original programs CHINA REVEALED and FORGOTTEN PLANET, in addition to the world 3D television premiere of INTO THE DEEP 3D. Throughout February, the network will offer an unprecedented rollout of original 3D series and new program debuts every night at 9:00 PM ET.
3net will deliver compelling, native 3D content to the marketplace and thus serve as a critical driver for consumer adoption of in-home 3D entertainment. The partnership's commitment to the emerging 3D market is historic, with plans for the channel to offer viewers the largest library of native 3D entertainment content in the world by the end of 2011. DIRECTV delivers more 3D programming than any other distributor with its suite of dedicated 3D channels. DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.