Dish Network is expected Friday to announce the creation of a Blockbuster-branded streaming-video service to rival Netflix (NFLX).
The satellite-television company, which purchased the bankrupt Blockbuster franchise in April, will make an announcement it calls "A Stream Come True" live at 10 a.m. PDT. The company says it will "be announcing the most comprehensive entertainment package ever."
Bloomberg News reported late last week that Dish was preparing to launch an online service with its pay-TV offerings, though the service would eventually be offered to non-Dish customers as well.
The new venture would be a direct assault on Los Gatos-based Netflix, the streaming-video and DVD-by-mail company that has suffered a wave of negative publicity in the past two months after increasing its subscription rates and eventually splitting off its DVD business.
Little is known about the quantity and quality of the content Dish will be able to show on its new streaming service. Netflix has 20,000 titles available for instant streaming; its closest current rival is Amazon, which offers 9,000 instant streaming videos with its Amazon Prime service.
The satellite-television company, which purchased the bankrupt Blockbuster franchise in April, will make an announcement it calls "A Stream Come True" live at 10 a.m. PDT. The company says it will "be announcing the most comprehensive entertainment package ever."
Bloomberg News reported late last week that Dish was preparing to launch an online service with its pay-TV offerings, though the service would eventually be offered to non-Dish customers as well.
The new venture would be a direct assault on Los Gatos-based Netflix, the streaming-video and DVD-by-mail company that has suffered a wave of negative publicity in the past two months after increasing its subscription rates and eventually splitting off its DVD business.
Little is known about the quantity and quality of the content Dish will be able to show on its new streaming service. Netflix has 20,000 titles available for instant streaming; its closest current rival is Amazon, which offers 9,000 instant streaming videos with its Amazon Prime service.
