Joseph O'Halloran
| 01 June 2017
Research from Dataxis has found that free-to-air (FTA) satellite distribution is becoming more and more important, with 314 million of TV households receiving signal in this way, representing 18% of the global total.
While it forecasts the total rate for FTA satellite will reach 20% in 2021, Dataxis noted that penetration rates will vary noticeably among regions. Even though FTA satellite is almost nonexistent in North America and FTA DTH distribution in Latin America is limited to Brazil with 21% of the TV households, in Europe it is a different picture. Germany leads with 34% of the TV households, followed by Ukraine with 26%, Ireland with 16% and Italy with 15%. UK free satellite is being spearheaded by Freesat which recently posted a strong 2016.
In the Middle East (including Turkey) — where there is a wide offer of free channels — DTH satellite distribution is the most common way to receive TV, and 65% of TV households receive TV via FTA DTH. In this region, Dataxis concludes that there is no room for the development of DTT distribution.
Dataxis sees FTA satellite distribution as important in Asia, with 64% of the TV households in Thailand covered this way, followed by Japan with 37%, China with 25% and India (12%). The analyst attributes the importance of FTA DTH in China to a governmental programme for isolated zones.
Dataxis predicts that the most important potential growth region for satellite distribution will be in Sub-Saharan Africa. It states that in this region, very few households have TV set and satellite has an important role to play in the ongoing digitalisation process.
| 01 June 2017
Research from Dataxis has found that free-to-air (FTA) satellite distribution is becoming more and more important, with 314 million of TV households receiving signal in this way, representing 18% of the global total.
While it forecasts the total rate for FTA satellite will reach 20% in 2021, Dataxis noted that penetration rates will vary noticeably among regions. Even though FTA satellite is almost nonexistent in North America and FTA DTH distribution in Latin America is limited to Brazil with 21% of the TV households, in Europe it is a different picture. Germany leads with 34% of the TV households, followed by Ukraine with 26%, Ireland with 16% and Italy with 15%. UK free satellite is being spearheaded by Freesat which recently posted a strong 2016.
In the Middle East (including Turkey) — where there is a wide offer of free channels — DTH satellite distribution is the most common way to receive TV, and 65% of TV households receive TV via FTA DTH. In this region, Dataxis concludes that there is no room for the development of DTT distribution.
Dataxis sees FTA satellite distribution as important in Asia, with 64% of the TV households in Thailand covered this way, followed by Japan with 37%, China with 25% and India (12%). The analyst attributes the importance of FTA DTH in China to a governmental programme for isolated zones.
Dataxis predicts that the most important potential growth region for satellite distribution will be in Sub-Saharan Africa. It states that in this region, very few households have TV set and satellite has an important role to play in the ongoing digitalisation process.