RIM ordered not to use BBX moniker

woofy

The Master of Disaster
Staff member
As if Research in Motion needed any more bad news, it has just been ordered by a judge not to use the name "BBX" because it already belongs to another trademark owner.


The three-letter name was going to be the name of a new mobile OS and would have been part of RIM's new branding strategy as it tries to reinvigorate the Blackberry name.

.
gavel.jpg



But as soon as Basis International caught wind of this, it filed a lawsuit, saying that its software, also called BBX, was the target of trademark infringement.


At the time, Basis CEO Nico Spence issued a statement, saying, "We have thousands of product licenses installed worldwide with the
 
Back
Top