SES S.A.'s (Euronext Paris and Luxembourg Stock Exchange: SESG) HD offering HD+ has continued to grow successfully throughout the first two years of its market presence.
The service currently reaches 1.9 million German TV households. These are the results of a market analysis conducted by the GfK Group in Germany. Of the 482,000 customers who started the one-year free trial period with HD+ between November 1, 2009, and October 31, 2010, 305,000 have decided to continue their use of the offering for an annual service fee of EUR 50.
The conversion rate therefore stands at 63 percent. As of today, an additional 1.56 million households are currently using HD+ in the free trial period and will have the opportunity to extend their use of the service on a paying basis in the next twelve months. Based on the very positive development of HD+, SES expects to surpass the mark of one million paying customers by the end of next year.
HD+ is a technical platform operated by SES for encrypted broadcasting and reception of commercial free TV programs in HD quality. Following a one year trial period free of charge, customers pay a fixed technical service fee of EUR 50 per year.
The service currently reaches 1.9 million German TV households. These are the results of a market analysis conducted by the GfK Group in Germany. Of the 482,000 customers who started the one-year free trial period with HD+ between November 1, 2009, and October 31, 2010, 305,000 have decided to continue their use of the offering for an annual service fee of EUR 50.
The conversion rate therefore stands at 63 percent. As of today, an additional 1.56 million households are currently using HD+ in the free trial period and will have the opportunity to extend their use of the service on a paying basis in the next twelve months. Based on the very positive development of HD+, SES expects to surpass the mark of one million paying customers by the end of next year.
HD+ is a technical platform operated by SES for encrypted broadcasting and reception of commercial free TV programs in HD quality. Following a one year trial period free of charge, customers pay a fixed technical service fee of EUR 50 per year.