North American satellite pay-TV providers have not been adding subscribers at the same rate as previous years, according to In-Stat. Competition has been fierce from cable and telco providers offering bundled services and gains in subscribers as a result of being the video portion of telco triple play offers, have mostly run their course. In Europe, the market will be impacted by less need for set top boxes, because more TV sets have integrated satellite tuners and CI+ slots. As a result, shipments of satellite set top boxes declined in 2010 by 8 per cent in both the North American and Western European regions.